It’s like matchmaking therapy sessions for businesses. Through discussion, specific questions will be asked to uproot insights about your brand, and also about your ideal client. We will plot point A (you) to point B (client) and create a roadmap on how we’ll go about connecting the two. Identifying how you can align, serve and fulfill the customer’s needs.

Without a strategy, you’re simply going to be a brand with a handsome face and the personality of dry toast. This will provide you the vessel to reach your audience and know how to talk to them. It will give your business the clarity, motivation and alignment to achieve your goals.

This is how you express your brand’s personality. It allows you to stand out from your competitors and attract your target audiences effectively. Your visual identity is likely the first contact someone has with you, and the message spoken through colour, typography, logos and other visual assets is an important factor in making a lasting impression and growing your business.

A logo is what we all know as the face of a brand. Its job is not to explain, but to identify you. To be recognizable and set the tone with who you are. A logo is just the tip of the iceberg when it comes to identity, which as noted above, is all visual aspects of the brand and support the brand as a whole - these elements reinforce and are the backbone of being unique, recognizable and relatable.

Glad you asked. Here’s a quick run down. For more information, all of this is explained in depth in the discovery phase.

Phase 1: Discovery — Zoom meeting, project details, timeline, package options.

Phase 2: Information — Project brief, deposit, direction.

Phase 3: Strategy — Defining goals, brand positioning and messaging, identifying clients, mood-board.

Phase 4: Identity — Developing and proposing visual concepts, drafting, finals.

Phase 5: Wrapping up — Invoice, final files, style-guide walkthrough, debrief.

Because there are many variables when it comes to a project, it’s hard to give a number given the range of work I do. I work hard to tailor projects around a client’s budget and have many routes available to achieve their goals. As a freelancer, I’m able to offer specialty design services, flexibility in packages and schedule, and direct personal communication. Compared to an agency, the overhead cost is low, which translates into efficiency in cost without cutting corners.

When designing visual assets for a brand, it’s important that they are versatile, communicate quickly and are effective when applied in the real world. The challenge of translating your ideas into timeless pieces that look great, and communicate the proper message is a passion of mine.

Your basic package would include a tailored strategy, your brand identity assets (designs, brand colour palette and typeface pairings, etc.), a style-guide that outlines your brand, and ensures effective use of the work and important creative direction. There are many additions available Depending on the objective and goals of your brand. This can range from service menues, apparel, signage, monograms, labels, packaging, web design, etc. every project is tailored to you.